Top Tips To Pay-Per-Click Search Engine Success

1)Focus On 1 Item Or Product That we Want To Promote
Promoting our entire list of programs or products will be more expensive and get less targeted traffic. Instead, choose a product and promote that. we can promote other products or programs separately. Each click through should direct our visitor to the specific program or product that we're selling. This will ensure that we will have less competition in bidding for very focused keywords and a higher likelihood of reaching really interested customers. Avoid directing our customers to a web page that is likely to confuse them or where they'll have to start looking for the advertised product. Most customers simply do not have the time.


2)Find Out What The Traffic Is Like For our Desired Keywords
Most pay per click search engines have a page where we can see what and how many times a keyword was searched for in the previous month. Remember a keyword that was popular in June may not be as popular in July or August. These reports must be used as a guide. I have found that any relevant keyword attracting more than 50 clicks per month is worth bidding on.

3)Strategize Before Placing our Bid
Now that we know what we want to promote and what keywords to use, we need an effective strategy to make our campaign profitable. As a general guide, avoid bids that are too high unless we have a huge advertising budget and our product converts well. Instead, aim to bid for less popular low-cost, relevant keywords. They produce a better return than the popular ones.

4)Bid For A Lower & Less Expensive Position

For the more popular keywords, bid for a lower and less expensive position. When we search on a keyword, most PPC search engine results will also show what each advertiser is paying for their position. Remember we don't always have to be first. If one advertiser is paying $0.25 for the first position and the second advertiser is paying $0.12, we can get third place for only $0.11. A good tip is to aim for the first page, even if we're in position 15! Most surfers quickly scroll through the entire page and they do not necessarily click on the first or second listing!

Research has shown that listings at the top and bottom of the page are more likely to be noticed than those in the middle.
With Google Adwords, increasing either our maximum cost-per-click (CPC) or our ad's clickthrough rate (CTR) will improve our ad's position.

5)Write Interesting Ad Copy
The headline and copy of our text are our one shot at getting leads and customers interested. we want to tell them what we are promoting and why they should visit our site. Remember the goal is interested customers (good leads) not just anybody. Give our potential customers an added incentive by giving away something FREE!. PEOPLE LOVE FREE
STUFF! we can also include deadlines and discounts information when applicable. With the Google Adwords program, we can do this in real time.

6)Only Bid On Keywords Relevant To our Campaign
This point cannot be over-empasized. All the Pay-per-click search engines have rules concerning how relevant keyword bids are. Generally, we cannot bid on keywords that have nothing to do with what they are linking to. In any case, bidding on words that are not related to our promotion is a bad strategy. It may result in clicks that we pay for, but that do not bring interested customers or leads.

7)Bid On As Many Relevant Keywords As we Can
we can often get great, targeted clicks for only a penny or less if we bid on less popular but relevant keywords. If we take the time to bid on a few words a day, we'll have a powerful, inexpensive campaign running within a few days. Don't forget to try it out at more than one PPC Search Engine as well.


8)Track our Keywords & Entire Marketing Campaign
we can do this by checking our Reports. Each pay-per-click service offers reports. These will tell we how well each keyword is driving traffic. we can then fine-tune our efforts by changing the value of our bids or adding and deleting keywords. Regularly Check our keyword position and do a lookup on our keywords. If we have picked popular words, we will notice that our bids will change position as others bid on them as well. Expect results that match our effort.

If we take a little extra time to apply these points, we should see good results within a short period of time, depending on our efforts.

Someone has said that pay-per-click search engines (like all Internet marketing efforts) are like fishing. we must cast hundreds of times to get a few fish. So be patient and remember that using pay-per-click advertising, like ezine advertising, is an effective approach that can increase sales at a very low cost.